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Brand Salience Assessment Tool
MKi Marketing
MKi Marketing
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Free Brand Salience Assessment | MKi Marketing
⭐ FREE ASSESSMENT

Brand Salience Assessment

Discover your brand visibility, awareness, and market presence in 5 minutes

QUESTION 1 OF 10

How well-known is your brand in your target market?

Unknown - No brand recognition
Somewhat known - Familiar to few
Well-known - Recognized by many
Top-of-mind - Market leader awareness
QUESTION 2 OF 10

How consistent is your content creation?

Sporadic - No schedule
Occasional - When we remember
Regular - Weekly content
Consistent - Daily or multiple times weekly
QUESTION 3 OF 10

How strong is your social media presence?

Minimal or inactive accounts
Some presence - Infrequent posting
Active presence - Regular engagement
Strong presence - High engagement and growth
QUESTION 4 OF 10

How optimized is your SEO and online visibility?

Not optimized - Rarely found online
Basic optimization - Some rankings
Good optimization - Ranking for key terms
Excellent - Dominating search results
QUESTION 5 OF 10

How clear and consistent is your brand messaging?

Unclear or inconsistent
Somewhat clear but varies
Clear and mostly consistent
Crystal clear and perfectly consistent
QUESTION 6 OF 10

What is your audience growth rate?

Declining or stagnant
Slow growth - 0-10% annually
Steady growth - 10-30% annually
Rapid growth - 30%+ annually
QUESTION 7 OF 10

How differentiated is your brand from competitors?

Similar to competitors
Slightly different
Clearly differentiated
Unique market position
QUESTION 8 OF 10

Do you track brand awareness and perception?

No tracking
Occasional informal checks
Regular surveys or monitoring
Comprehensive brand tracking system
QUESTION 9 OF 10

How integrated is your marketing across channels?

Siloed - Each channel independent
Loosely connected
Well-integrated messaging
Fully integrated omnichannel approach
QUESTION 10 OF 10

How much earned media coverage do you receive?

No media coverage
Occasional mentions
Regular coverage
Frequent coverage and thought leadership
0
out of 40

Your Brand Salience Score

💪 Your Strengths

    🎯 Key Opportunities

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