MKi Marketing
Small Business Marketing Resources
Five interconnected pathways that work together to drive sustainable business growth
The MKi System is built on five interconnected marketing pathways. Each addresses a specific growth lever, but they don't work in isolationโthey strengthen each other. Success in one pathway makes the others more effective, creating exponential growth.
Better procurement โ More resources โ Improved productivity โ Stronger brand โ Better conversations โ Higher revenue. Each pathway feeds into the others.
Select the statement that feels most true for your business:
Access new revenue streams via government contracts, grants, and procurement opportunities. Learn to identify, qualify, and win competitive bids with proven frameworks and templates.
Best for: Companies seeking $50K-$500K+ in new annual revenue from government/strategic contracts
Win government contracts and access new $50K-$500K+ revenue streams
Streamline your marketing workflows and eliminate manual tasks. Build integrated systems that centralize data and automate repetitive work to free up your team's time.
Best for: Teams wasting time on spreadsheets, manual data entry, and disconnected systems
Save 10+ hours/week through automation and centralized systems
Develop and execute data-driven business strategies. Design initiatives grounded in market analysis, calculate true ROI, and scale winning strategies across your organization.
Best for: Companies wanting to innovate with proven frameworks and measure success
Launch data-driven strategies and scale winners with proven ROI
Build meaningful client relationships through integrated communication systems. Design authentic conversations that strengthen community, drive loyalty, and generate referrals.
Best for: Businesses wanting deeper customer relationships and increased referral revenue
Increase referrals and customer lifetime value through authentic relationships
Build a brand that's top-of-mind when customers are ready to buy. Create distinctive brand assets and memory structures that drive recognition and preference.
Best for: Companies wanting strong recognition and differentiation in their market
Become top-of-mind through distinctive brand assets and consistent presence
Better processes find more opportunities. Better opportunities justify better systems.
Better data informs strategic plays. Strategic plays generate data for better decisions.
Strong brand attracts conversations. Conversations reinforce brand loyalty.
Each pathway succeeding makes the others easier. Exponential growth emerges.
Like an ecosystem, the whole is greater than the sum of its parts.
Working across all pathways produces 4.2x ROI vs. single-pathway approach.
| Pathway | Interactive Tools | Programs & Services | Content & Learning |
|---|---|---|---|
| ๐ Procurement | โข Grant & RFP Opportunity Finder | โข Smart Procurement Program (8-week live virtual course) โข Series 1: Jan 11, 2026 | โข Downloadable templates โข Procurement frameworks โข Holistic Marketing Course (Procurement module) |
| โก Productivity | โ | โข Custom Dashboards (IBM Cognos Analytics) โข Social Media Dashboard โข Small Business Growth Dashboard | โข Automation blueprints โข Workflow templates โข Holistic Marketing Course (Productivity module) |
| ๐ฏ Strategic Plays | โข Smart Pricing Calculator โข Growth Strategy Planner โข Marketing ROI Calculator | โข Strategic consulting โข Data-driven strategy development | โข ROI frameworks โข Strategy templates โข Holistic Marketing Course (Strategic Plays module) |
| ๐ฌ Conversations | โ | โข MKi Radio (24/7 streaming) โข MKi Insights Newsletter | โข Communication frameworks โข Relationship templates โข Holistic Marketing Course (Conversations module) |
| โจ Brand Salience | โข Brand Visibility Scorecard | โข Brand assessment consulting โข Visibility optimization | โข Brand frameworks โข Visibility guides โข Holistic Marketing Course (Brand Salience module) |
Holistic Marketing Course ($397): Get gamified, self-paced learning covering all five pathways, earn certificates, and build integrated strategies. Lifetime access with ongoing updates.
View Course Details โTake the pathway selector quiz above to discover your optimal starting point, or browse all available resources to begin immediately.